5 Basic Principles Of Graphic Design

The primary task of graphic design is to create strong, consistent visuals in which important elements are emphasized and content is organized logically and predictably.

Visual balance and appropriateness to the intended audience are the keys to successful design decisions.

Understanding how to effectively select and place graphic elements will help you design an effective communications tool for your audience.

1. Proximity

Objects that are near each other seem more related than objects spaced far apart. The most efficient way to show relations is by manipulating proximity. Objects don’t have to be similar in any other way, just grouped together in the same proximity, to be related.

Although objects can have similar attributes to make up the groupings such as: they can all be the same color, size, shape, etc. Proximity is the easiest way to achieve unity.

2. Alignment

The process of arranging parts so that they are in a proper relative position. Alignment can be horizontal, vertical or diagonal. It is important to be consistent in the alignment of elements.

Every element should have some visual connection with another element of the design. Alignment creates a calm secure feeling.

Types of Alignment

*Edge – aligned based on their edges
*Center – signed based on center lines
*Overlapping – images overlap one another

3. Repetition
Puts emphasis on elements of design and draws attention to those elements. Repeats visual elements throughout the design. R

Repetition with variation is interesting, without it, boring. Repetition gives your site a consistent graphic identity that creates and reinforces a sense of place and makes your site memorable.

Ways to Create Repetition

*Type – use same font throughout
*Color – use same color scheme
*Framing – be consistent
*Indentation – lay out and indent consistently

4. Contrast

Used to keep the attention of the reader and keep the reader’s attention going from one element to another. Contrast reduces eye strain and focuses user attention by clearly dividing elements on a page.

The greater the difference between two elements the greater the contrast. Black text on white background has the highest level of contrast.

5. White Space

Use white space to avoid crowding the edges of the browser windows with important elements of your page content. White space is a graphic design tool that is important to attractive layouts. The moment we start adding things to a layout just to fill up space, we are compromising the integrity of the design.

If a significant amount of white space helps a design achieve its goal,by attracting attention to content through visual contrast, then it is actually very well designed.

Visual balance and appropriateness to the intended audience are the keys to successful design decisions. Proximity is the easiest way to achieve unity. Alignment creates a calm secure feeling.

Repetition with variation is interesting, without it, boring. Contrast reduces eye strain and focuses user attention by clearly dividing elements on a page. The moment we start adding things to a layout just to fill up space, we are compromising the integrity of the design.

3 Principles of Interior Design

The interior design of any home is unique to those who live there.

If you are thinking about undertaking an interior design project in your home, there are three key principles of interior design that you should adhere to and these are as follows.

1) Think About Function and Practicality

Although you will want your room to look visually appealing, it is essential that the room is fit for purpose. This is particularly important in rooms such as the bathroom and kitchen where practicality is of the highest importance.

Whenever you are making design decisions, think about whether it will have a positive or negative effect on the day-to-day practical use of a room. When thinking about the function of the room you should also consider its size and any natural focal points in the room.

These will help you to decide what type of furniture works best and will influence your overall design.

2) Creating Moods and Atmosphere

The interior design of your rooms will create moods and atmospheres. Factors that influence the mood created include your choice of colors, the style of the furniture, any theme you have chosen and the different textures and patterns you utilize in a room.

It can help to start with thinking about a general theme for the room. This will help you to choose colors and patterns that work well with this theme.

Similarly, you can choose inspirational furniture that fits with the theme and style fo the room but also acts as a feature within the room.

3) Adding Your Personality

To feel comfortable in your home, it should reflect your personality. It is the finishing touches that transform a house into a home.

In addition to your choice of decor and furniture, there are several ways that you can achieve a personal touch in each room of your home. Soft furnishings and accessories can complete a room.

To add your personality, add personal items, such as photographs, artwork and travel mementos around each room.

By keeping these three key principles of interior design in mind, you will make each room in your home stunning and a wonderful space to spend your time.

They will reflect you personality, have a good ambience and a definite sense of style.